At UniCredit’s headquarters in Milan, the details of the multi-year premium partnership were presented by Andrea Orcel, CEO of UniCredit Group, and Ferrari CEO, Benedetto Vigna. The partnership will be officially launched at a joint event between UniCredit and the Scuderia Ferrari HP F1 Team in Milan in March.
The partnership begins as seven-time world champion Lewis Hamilton joins the Scuderia Ferrari HP F1 team, where he will join forces with Charles Leclerc, a graduate of the Scuderia Ferrari Driver Academy and one of the most impressive talents in the sport.
“At UniCredit, we are extremely proud to launch this significant partnership with an Italian brand that respects its proud heritage, while at the same time being open to the world and the future. The multi-year partnership with Ferrari marks a new phase of collaboration, building a bridge between the worlds of finance and racing based on a strong, shared commitment: to deliver the best experience for people in the right way. Working together, we will deliver high-quality financial solutions that empower clients and communities to thrive, and ensure Ferrari fans have the best possible experience of the action,” said Andrea Orcel, CEO of UniCredit Group.
Both companies are committed to delivering top-notch results – Scuderia Ferrari HP on the track, and UniCredit through financial solutions that empower clients and communities, and the partners will also collaborate on developing new financial opportunities for Ferrari fans and other clients of the pan-European bank. Supported by UniCredit, the partnership opens up unique opportunities to connect with the global community through exclusive events and initiatives that showcase the synergy between two authentic Italian brands. With this partnership, UniCredit will provide added value to its clients and stakeholders, offering them the opportunity to experience the unforgettable excitement of Formula 1 racing.
Both companies are also equally committed to sustainability and inclusion within their organizations. Ferrari is on track to achieve carbon neutrality by 2030 and is committed to the communities it serves, with a focus on education. UniCredit is strongly committed to sustainably creating value for its stakeholders through impactful initiatives and by creating numerous partnerships with its clients to help them achieve their sustainable goals, and through the Edu-Fund Foundation platform alone, UniCredit has dedicated €14 million to fighting educational poverty.
“We are delighted to embark on this exciting partnership with UniCredit, a bank that embodies the same spirit of innovation and excellence that defines our brand. Together, we will celebrate our legacy and continue to redefine the boundaries of what is possible in the racing and financial worlds. This collaboration reflects our commitment to our clients, fans and community, ensuring that they are at the heart of every initiative. Together, we look forward to a future filled with passion and top performance,” added Benedetto Vigna, Ferrari CEO.