Success is about creating a sustainable impact that goes beyond personal achievement.
When most people hear or say Mastercard, they think of success, business, and money. Gea Kariž, country manager at Mastercard Croatia, the woman at the top of the company, which is synonym for business and money, speaks for our magazine and “Women in Business” issue about her experiences, success in business, but also about the new projects she is preparing with her team in that company. Among other things, he says: advocate for yourself and your ideas, as this is key to building a successful career.
- How does a successful woman like you measure success, and how would you assess the role and position of women in business today in Croatia? What needs to be changed to increase the figure of around 16% of women in management positions?
Thank you for the compliment. For me, success is about creating a sustainable impact that goes beyond personal achievement; it’s about driving positive change for the business and the broader community. In Croatia, the underrepresentation of women in management roles signals a need for systemic change. To elevate this figure, it’s essential to foster an environment that not only encourages but also actively supports women to pursue leadership roles. This could include programs aimed at mentorship, investment in skill-building, and promoting policies that balance professional and personal responsibilities. By advocating for diverse leadership, companies can benefit from varied perspectives, which are critical for innovation and long-term success. Additionally, increasing the visibility of women role models in leadership can inspire and motivate future generations to aim higher.
- You gained many years of experience and knowledge in media, marketing agencies, and corporate environments up to the finance sector. How would you describe your business journey, and what challenges would you single out as the ones that had the most impact on you today?
Starting in media and marketing allowed me to build a foundation in understanding consumer behavior and the importance of strategic messaging. Transitioning into the corporate and finance sectors gave me a broader perspective on business operations and the value of data-driven decisions. One of the biggest challenges I’ve faced is navigating the rapid pace of technological change, which requires agility and a forward-thinking approach. Another pivotal challenge has been leading cross-functional teams where collaboration and adaptability are essential. These experiences have shaped my leadership style and underscored the importance of resilience and strategic foresight in building a successful career.
- What is your message to women in general when we talk about business, and do you have a message for male colleagues? Should this distinction still be made at all?
To women in business, I’d say: embrace your strengths and leverage them to make your voice heard. Advocate for yourself and your ideas, as this is key to building a successful career. To male colleagues, I’d emphasize the value of inclusivity. Encouraging diverse perspectives strengthens teams, fuels innovation, and leads to better decision-making. Ideally, we wouldn’t need to make these distinctions, but the reality is that disparities still exist. Acknowledging these differences allows us to continue pushing for a more inclusive and equitable business environment, where everyone, regardless of gender, can reach their full potential.
- When we say Mastercard, most people think of success, business, and money. You, as the head of the company in Croatia, continue to strengthen business and stimulate growth. How do you evaluate 2024 in terms of the company’s business, and what do you expect in 2025?
In 2024, Mastercard Croatia has made significant strides in advancing beyond card payments, emphasizing innovation and digital transformation to enhance the broader business ecosystem. Our primary focus has been on developing and providing advanced digital tools and solutions that empower businesses to operate more effectively and securely in an increasingly interconnected world. Looking forward to 2025, we plan to continue this trajectory by heavily investing in cybersecurity, data analytics, and sustainable technologies, aligning with our commitment to innovation. By driving these forward-thinking initiatives, we aim to create lasting value for our partners and contribute to a more resilient economy, positioning Mastercard as a trusted, integral player in Croatia’s digital and financial landscape.
- What can you tell us about your upcoming projects? In which areas does Mastercard Croatia invest the most (culture, business…)?
At Mastercard Croatia, we are continuously investing in projects that support economic, cultural, and technological advancement. One of our key initiatives, Uplift, is designed to assist small businesses in the tourism and hospitality sectors through tailored education and mentorship, recognizing the critical role this sector plays in Croatia’s economy. Additionally, we are expanding our focus on cybersecurity and digital finance, which have become essential for businesses as they navigate digital transformation. By investing in these areas, we are supporting businesses, governance, and all key stakeholders, laying the groundwork for a more innovative and sustainable future in Croatia. Our commitment goes beyond immediate business objectives to foster a culture of long-term growth and positive community impact.