BORNTOSTANDOUT, a luxury perfume brand from Korea, has successfully completed Series A funding (the first significant round of investment) led by US consumer specialist firm Touch Capital and BOLD, L’Oréal’s corporate venture capital fund. This investment venture enables BORNTOSTANDOUT to leverage L’Oréal’s expertise in global branding, while Touch Capital will provide strategic insights to strengthen the brand’s position in international markets. The financial resources will also enable faster expansion of the brand, especially in Europe and the USA, as well as the improvement of fragrance discovery through unique retail experiences.
The BORNTOSTANDOUT brand, which was founded in 2022, quickly gained a reputation for its distinctive originality and artistic philosophy, securing distribution in top retailers in 60 countries in just two years of launch. The brand explores olfactory directions that are brave, provocative and unconventional, and recently presented the Extrait Extrême collection – perfumes with extremely high oil concentrations of 60%.
“What sets BORNTOSTANDOUT apart as a unique strength in luxury perfumery is our firm belief in choosing a different path that favors creativity over conventions,” said Jun Lim, founder and general manager of BORNTOSTANDOUT. “The support of such significant investors is not just a financial injection for us; it is a strong confirmation that perfumes imbued with originality represent one of the greatest luxuries in life.”
Touch Capital, known for its experienced team in the consumer industry, expressed its delight at the collaboration. Anna-Lena Kamenetzky, co-founder of Touch Capital, said: “We are excited to support Jun, a visionary entrepreneur who has created a highly recognizable luxury perfume brand and product. BORNTOSTANDOUT is both completely contemporary and deeply rooted in Korean artisanal tradition, creating a fascinating tension that keeps consumers coming back.”
About BORNTOSTANDOUT
BORNTOSTANDOUT is a brand that pushes the boundaries of artistic perfumery, founded in 2022. Launched with the deep industry knowledge of its founder Jun Lim, a former operations analyst in the cosmetics sector, and his lifelong passion for perfumes, this brand aims to redefine the concept of luxury perfumery. BORNTOSTANDOUT’s provocative storytelling, artistic vision and relevant products resonate strongly with consumers around the world. www.borntostandout.com
About TOUCH CAPITAL
Touch Capital is an investment fund that focuses on investments in companies with great potential for growth and leadership in their sector, especially within consumer brands. Founded in 2022 by industry experts Anne-Lene Kamenetzky and Grace Gould, this Miami, FL-based fund is developing an impressive portfolio that includes leading brands in the beauty, personal care, food, beverage and pet products industries.
www.touchcapital.com
About BOLD
BOLD is a corporate fund for investing in new technologies and brands, which belongs to the L’Oréal company. This fund focuses on supporting innovation in the beauty industry, investing in startups and growing brands around the world. BOLD makes minority investments in companies at various stages of development, from the earliest seed stages (Seed) to mid-growth stages (Series C), in four key areas: beauty brands, digital beauty platforms, beauty technology and scientific research in the field of beauty.. Backed by L’Oréal’s 115-year heritage, BOLD combines an advanced and forward-looking mindset with the unparalleled heritage and expertise of the L’Oréal Group. www.lorealboldventures.com
About DP Lux Group
DP Lux Group is the leading European distributor of perfume and skin care cosmetics brands with a presence in 13 markets. The DP Lux network is developing rapidly thanks to successful collaborations with prestigious brands, and with their professional team and dedication, they have become the largest distribution network in this part of Europe. Also, DP Lux Group is the owner of two retail chains of perfumeries (Belodore and Plaza), which operate in 7 countries.