Allianz’s steady rise to the top of the world’s most powerful brands continued in 2024, fueled by a strong employee value proposition, building trust through sustainability and social leadership, and partnerships with top athletes. Allianz has been named one of the 30 most valuable brands in the world for the first time, moving up two places to 29th place in this year’s ranking of the best global brands by Interbrand.
Photo: Allianz
Also, the global insurer with 125 million customers and 157,000 employees was named the most valuable financial services brand for the sixth time in a row, while the brand value grew to US$23.5 billion (2023: US$20.85 billion) and achieved 7 % better results than the rest of the financial services sector.
Allianz was also recognized as a strong employee brand and rose to No. 7 on the Fortune 100 Best Companies to Work for the For®, as announced today. Allianz attracts employees and job candidates with its flexible work model, broad range of benefits and development opportunities, and strong commitment to diversity and inclusion. Globally, 52 Allianz entities are already certified and 16 are currently on the top lists in their countries.
“The strength of our brand reflects the core value provided by Allianz and our employees: we inspire confidence in the future to our customers around the world by providing security and peace of mind. Whether protecting global sporting events, such as the Paris 2024 Olympic and Paralympic Games, or supporting homeowners after catastrophic flood damage, Allianz protects and delivers what matters most to people,” said Oliver Bäte, CEO of Allianz SE.
Building trust as a leading company in the field of sustainability
Insurance is an intangible but stabilizing force for individuals and companies. At the core of Allianz’s mission is a commitment to providing its customers and employees with a secure future. With the growing impact of climate change, Allianz is focusing on supporting clients to develop resilience and expanding the role of insurers in addressing societal challenges. Allianz is widely regarded as a global leader in sustainability, with an ambitious and measurable net-zero transition plan to decarbonise its property, casualty and investment portfolios. It further confirms its commitment through social initiatives, such as humanitarian aid and support to communities affected by the recent floods in Germany in June 2024 and Central Europe in September 2024, as well as the role of founding partner of the international non-profit organization Humanity Insured, with the aim of enabling climate change resilience with insuring a billion people.