All paths for public relations experts these days lead to Selce on the Crikvenica Riviera, where the 22nd International PRO PR Conference was officially opened. Danijel Koletić from the Apriori World agency, which brings together a community of public relations experts, addressed the event as the president of the Organizing Committee and emphasized that “constant changes are directing us towards a constant exchange of knowledge and experience.
Public relations are an imperative for every organization that understands that without these relationships there are no real values, nor are there leaders who use transparent communication in their daily work. Artificial intelligence, holographic presentations and constant trend analysis are the way to survive, both in public relations and in other areas, said Koletić.
In the introductory speech, the participants were also addressed by Ms. Barbara Olenik Staničić, Human Resources Director of the Jadran Hotel, and on behalf of the patron of the city of Crikvenica, the Deputy Mayor, who acts as mayor, Ivona Matošić Gašparović.
The conference brings together more than 180 experts from 12 countries in three days. As part of the PRO PR conference, the prestigious PRO PR Globe People Achievement Awards will be awarded, and 50 students will be invited by the organizers to follow the conference.
