At Dukley Resort in Montenegro, this philosophy is brought to life through a commitment to innovation, smart technologies, sustainability, personalisation of guest’s experience. In conversation with Mr. Neil Emilfarb, the visionary owner who has introduced cutting-edge practices to premium tourism and hospitality in this part of the world, we explore what the future holds for this sector. And he says: the future is now!
As someone with significant influence and experience in the industry, how do you see the role of high-end, exclusive destinations like Dukley in shaping the future of business and events tourism? What unique factors make Dukley stand out for elite corporate
travellers?
Dukley is redefining the future of business and events tourism with high-end destinations that seamlessly merge luxury with productivity. We craft extraordinary experiences that offer the perfect balance of elegance and efficiency. Our diverse range of accommodations, private beaches, and exceptional dining and event venues allow us to curate unforgettable moments and meaningful experiences for both private and corporate guests. Our unwavering commitment to bespoke services and innovation enables corporate travellers to thrive in an inspiring and luxurious environment. We take great pride in maintaining the highest standards of luxury, particularly with our two upcoming projects. “The Dreams” by Dukley is a captivating luxury real estate development set in the stunning city of Tivat. This exclusive project introduces a world of unparalleled elegance and refined coastal living. The collection of seafront residences offers breathtaking views, world-class amenities, and impeccable craftsmanship, ensuring an extraordinary lifestyle for its residents. Recognising the growing demand for mountain retreats that harmonise tranquility with luxury, we are also embarking on a new project in Kolašin. Surrounded by majestic mountains, The Mountain Retreat by Dukley, a premium class complex of residencies and villas, hidden in enchanting forest of Mount Bjelasica prom- with them promises serenity and luxury in one of the most
sought-after destinations in this part of Europe. It is set between Kolašin city and ski center. For early investors it can also generate high-yield passive income with up to a 32% annual return in 7 months. Our added value includes attractive payment plans and rental opportunities for the residences during periods when clients are not utilising them.
Besides, Dukley is the first property to accept cryptocurrency for both stays and residence purchases. At the heart of our business lies a commitment to technology and innovation. With AI-driven concierge services and smart room technologies, we redefine luxury for our guests. Our offerings—three exclusive private beaches, seven exquisite dining venues, and personalised experiences—cater to every desire. Dukley is not just showcasing Montenegro; we are elevating it as a world-class destination for those who seek the extraordinary on the global tourism and hospitality scene.
How has the rise of bleisure (combining business and leisure travel) influenced Dukley’s offerings for business travellers and events/conference participants?
The rise of bleisure travel has ignited our creativity at Dukley! Today’s business travellers seek more than just a venue; they desire a holistic experience that enables efficient work and luxurious relaxation. We seamlessly blend state-of-the-art facilities with leisure opportunities, offering pampering spa treatments and cultural excursions that immerse guests in rich Montenegrin heritage. At Dukley, we create an environment where work and pleasure coexist harmoniously, allowing our guests to leave feeling rejuvenated and inspired.
What expectations do premium travellers have regarding convenience, luxury, and the personalisation of their experience at Dukley?
Premium travelers seek more than ordinary luxury—they demand the extraordinary. At Dukley, every moment is tailored to their needs, ensuring that each experience feels personalized and exceptional. From bespoke dining to personalized services that delight the senses, we create an atmosphere that feels like a second home—only more opulent. Luxury hotels are becoming hubs for stylish status symbols, and branded merchandise is rapidly gaining popularity among discerning guests. The appeal of exclusive hotel swag goes beyond mere souvenirs; it represents a refined lifestyle and access to premium experiences. Whether it’s custom robes, high-end accessories, or unique art pieces, our guests seek to own items that few others can. Fashion is moving into the realm of experiences and hotels, and as always, we strive to be at the forefront of this trend. We take pride in seeing our guests proudly carrying branded rafia bags, a symbol of our dedication to luxury in harmony with nature. Branded hotel merchandise creates a sense of belonging to an exclusive club, offering access to elite experiences and a connection to a world of luxury—long after our guests have checked out. It is also about storytelling and heritage: it allows them to carry a piece of Dukley’s legacy with them.
In what ways is Dukley balancing the demand for luxury with the need for sustainability in the premium tourism sector?
For today’s travellers, sustainability is not just an added benefit—it’s a crucial factor in their decision-making process. New generations are more eco-conscious t and they actively seek brands and experiences that align with their values. Sustainability isn’t just a buzzword for us—it’s a commitment to ensuring that the luxury experience we offer today doesn’t compromise the resources and beauty available for future generations. We are passionately dedicated to creating a luxurious haven that respects and preserves Montenegro’s natural beauty. With over 40,000 m² of lush greenery, our resort exemplifies our commitment to eco-friendliness. We use refillable cosmetics, source organic produce from our garden, and implement innovative conservation programs. By demonstrating that luxury and environmental stewardship can coexist beautifully, we set a new standard for the industry and invite our guests to be part of this vital journey.
How do you envision the evolving perspectives of travellers impacting the premium tourism sector in the next 3-5 years, especially regarding their expectations?
With a strong shift toward sustainability, personalisation, well-being, social responsibility, and the integration of smart technologies, the future is now for Dukley. Travellers are evolving to demand more than just a luxury experience they seek to leave a positive impact. They expect premium destinations to lead in social responsibility, including community outreach, ethical tourism, and local engagement. Whether through volunteerism, philanthropic programs, or supporting local businesses, they want to actively contribute to the communities they visit.
The premium tourism sector must embrace purpose-driven travel, where guests can participate in meaningful causes, such as supporting local artisans, engaging in conservation efforts, or contributing to educational initiatives. The next generation of travellers is not only looking for luxury experiences but for destinations that align with their values and sense of purpose. At Dukley, we are already actively contributing to the educational prospects of Montenegro. Through our Dukley Art Centre, Kids Club, and Dukley Academy, established in 2010, we create opportunities for growth and development within the community. The Dukley Academy is part of the democratic schools community IDEC and implements the principles of humanitarian pedagogy. We actively participate in seminars and build a shared community, with summer camps, educational trips, and programs playing an essential role. The Academy holds the status of an approved Pearson Edexcel Centre and is an official registration and exam preparation centre for Cambridge exams, accredited by the British Council, Serbia. In addition to our educational initiatives, we are proud to organise community events such as the New Year Bazaar and the Day of Science, further demonstrating our commitment to supporting and enriching the local community.
